Last week, Smarter Agent attended the Inman Real Estate Connect Conference in NYC. This was my second conference as a member of the team at Smarter Agent. My first was the NAR conference in Aneheim, California back in November. From our booth, we met with hundreds of brokers and agents alike, discussing the benefits of…
READHave you gone into the app stores via your mobile device to see what Real Estate mobile search apps are live in your area? Consumers are already doing this, they want an app that will make home buying easy. Today out of curiosity I picked up my iPhone, went to my app store and typed…
READFor big brands and small brands alike mobile web is a powerful new medium for achieving a number of marketing goals. The mobile space has the power to help you deepen relationships among current and potential clients by giving them an additional tool to connect with you, rather than them having to visit their PC…
READThe first full day at Inman NYC was very interesting. Lots on fascinating discussion around technology, real estate tools and what real estate agents really use or don’t in their everyday business. One fact is clear, everyone I’ve spoken with so far seems to understand that real estate agents and industry pros alike need to use…
READAfter listening more to this aggregator debate I still need a few answers, and thanks Victor Lund at Wave and others that added insight. My general feeling is that franchisors and market leading broker-owners should not send listings to aggregator sites. But I do see the reasons mentioned that brokers that can’t market their own…
READTo be succinct, growth! Greg Stuart, Global Head of the Mobile Marketing Association shed some insight including these interesting stats which are affecting business as we know it: U.S. Adults spent more than 10% of their time on mobile. “There were 324 million handsets sold in 2011 alone. It was also the year in which…
READAfter an unprecedented year in mobile marketing growth, the most innovative mobile real estate companies continue to capitalize by providing innovative mobile MLS search solutions to the real estate industry. Whether you are staying local or moving across the country, branded mobile apps provide the new homebuyer with complete MLS information in the area where…
READWant to get your mobile real estate app out there for 2012? Use the Share This App feature to hand deliver either your Branded App or your White Label app from Smarter Agent. This can really add to your success all year long, but especially now. There’s a good chance that you know someone who…
READWhat mobile devices are hot and what devices are not is always an interesting question and something we here at Smarter Agent watch very closely. I thought it would be interesting to take a snapshot during the holiday season (HAPPY NEW YEAR!) with plans to revisit next month to see what “HOT” new devices are…
READAs we reflect on the end of the 2011, the big news in real estate was Brookfield’s acquisition of the Prudential real estate franchise and relocation division stands out to me. Brookfield paid $110-$135 million according to news reports. Brookfield now franchises EVERY Prudential brokerage office, including about 50,000 agents that work for those…
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