New Google Extensions Enhance Mobile App Advertising Tools

Google is at it again. Their new AdWords mobile app extensions allows Google advertisers to add a specific Mobile App extension within their ad campaign for anyone searching Google from their smartphone to download their app from a Google ad.  What is a Mobile App Extension? When you implement a mobile app extension to your…

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Chicago Agent Magazine Repost – Smarter Agent’s Take on Mastering your Online Presence

By Christian J. Barron What builds an effective online presence? When a potential client searches your name in their Google toolbar, what will they find? What will make your listings come up on the first page of a Google search for your name? What will get your blog, listing or website to come up on…

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Get the Word Out – Three Marketing Options for your Real Estate App

You now have your own real estate search app, you have a text and QR codes functioning well and your download page is live on your website. Now what? You know how awesome your new mobile real estate application is, but how do you get the buzz building with your contacts and clients so they…

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Real Estate by Smarter Agent Makes Another Top List:Top 6 Real Estate apps with listings

The buzz continues! Smarter Agent’s real estate application, Homes for Sale, made the rank again amongst other reviewed real estate apps that feature property listings. Based on a review from Phonesreview.com that focused on multiple platforms, they noted the following about Real Estate by Smarter Agent’s app for the Android: “The app allows you to…

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Sotheby’s International Realty Mobile iPad App Makes the Top 10 Luxury Brand List

In a recent post from LuxuryDaily.com, the Sotheby’s International Realty Mobile iPad App, SIR Mobile, powered by Smarter Agent, was recognized amongst the top 10 luxury brand marketing efforts for the first quarter of 2012. A snippet from the article: “Sotheby’s International Realty looked to encourage affluent consumers to browse through its housing listings with…

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Peter Cottontail isn’t the Only One on the Move this Spring: So are Home Shoppers and Mobile Real Estate App Usage

It’s that time of year again. Time for the bunnies to get to hopping, and for home buyers to get to shopping. It’s no secret that spring is a crucial time period for the real estate industry and its respective agents and brokers. With  real estate applications being used by an increasing-number of the house…

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Not a “Tech-Savvy” Real Estate Pro? How a Little Initiative on the Part of a “Tech Challenged” Agent Closed A Deal with her new Real Estate App

When we chat with real estate agents and brokers about our mobile real estate app, oftentimes the phrase “not tech-savvy” arises as to why they have not yet implemented a real estate app for their business. While we do understand that real estate mobile applications can be a little daunting to real estate pros who…

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50% of Consumers Ages 25-34 have Smartphones. We Have to Ask – Is your Real Estate Brand Mobile Ready?

Let’s start with the fact that as a real estate broker or agent, your business is both local and mobile. It always has been, and technology has finally caught up. You are an expert and high authority within your coverage area. You drive to and from client meetings, closings, mortgage meetings and property showings. So,…

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2012 LeadingRE Global Conference Review – Real Estate Apps Drive “Communication, Collaboration and Efficiency”

I just returned from a great 2012 LeadingRE Conference in Orlando and enjoyed establishing new, and re-connecting with past, client relationships. Attendance was up, the energy was high, and there were five messages that maintained a constant buzz: ‘I see a light at the end of the tunnel. 2012 is looking up.’ was Pam O’Conner’s,…

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