Here is the question we hear all the time. “Okay, I know I need to go mobile, but if I get an app how do I get people to actually download it?” It’s a great question, and I heard it often at the Smarter Agent pod at Inman Connect 2012 in San Francisco. Mobile was…
READDid you get a chance to stop by at #ICSF and get your mobile real estate chat on with the Smarter Agent staff? No? Here’s a taste of what you might have missed:
READI just finished the panel on Why Mobile Matters. The big topic of conversation was around a mobile experience that works synergistically with all devices and all digital channels. So whether a consumer is on a phone, website or talking to an agent they want and deserve a unified experience. Further, we discussed the concept…
READJen Levine talks Mobile at Inman Connect SF! Rockin’ out at #ICSF! Jen’s singing with the band!!
READRecently Jared James wrote about the “12 Go-to apps for real estate professionals”. It was a good list and mentioned some interesting apps. I was surprised however by the push of the 3rd party aggregator apps. While they have a tremendous amount of end users, their primary purpose is to deliver eyeballs for advertising. While…
READReal Estate Agents and Brokers, are you Ready to Compete for the Surge? There’s no easy way to put it. The last five years have been tough on real estate professionals. When the bubble broke and home values plummeted, brokers and agents found themselves in quite a pickle. Then came the skyrocketing foreclosures thanks to…
READCompanies are facing challenges as they try to adopt a winning mobile strategy that stays on par with a fast evolving mobile-consumer. An increasing percentage of planned expenditures are being devoted to mobile marketing initiatives. The challenge is that most businesses lack some the resources to carry their steadfast mobile marketing plans into reality. Our…
READIt’s no secret that the timeliness and targeting capabilities of mobile real estate marketing not only makes for a viable tool for both individual agents and brokerages alike, but has become a necessity for real estate brands to implement a mobile marketing strategy to stay relevant to their ever growing mobile consumer base. With these…
READBusinesses owners are always interested in being ahead of the curve when it comes to lead generation. In an increasingly mobile world, mobilemarketing continues to permeate just about every industry. In a recent report, it seems that mobile has finally outstripped its traditional marketing counterparts for personalization, immediacy and tracking. In a recent article from…
READHigh revenue companies, including some of the most well known real estate franchises in the country are looking to increase their ROI with bold new strategies in mobile marketing. Distinguished franchises such as CENTURY 21, ERA, and Sotheby’s International Realty have adopted programs that have embraced the mobile. To see for yourself, text any of…
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