Overcome an End-of-Year Slump by Taking Action from Now Until 2020
If you’re cool with your agents just slowing down at the end of 2019 then you can close this post now.
But if you seriously want to end 2019 on your highest note and set yourself up for 2020 to be your firm’s best year yet, keep reading and jump into action!
Still here? Alright, let’s get started
Nothing catapults your business like focusing your efforts on one main thing—sharing you mobile app. Why? Sharing your app and urging others to do so, leads to more connections and can help you know when and how to follow up with clients.
Use these tactics to catapult into Q4.
- Post an Instagram story Why? 500 million users now use Instagram Stories every day.In your story, pose the question “Is anyone thinking of buying or selling in the next year?” Offer your services as a fee consultation. Give 3 main ways you can help. Have them download your app. See how Real Design LA shared a story here.
- Make a quick phone video Why? 85% of the US internet audience watches videos online. You don’t have to be a professional videographer to make a compelling video to send to potential clients. Easily make a quick recording of you phone screen to show clients how to download you app. You can then post it to social media or send it out via email. See how Shane and Rachel of Revelation Realty spent 20 minutes making this video that went viral.
- Have coffee with past clients Why? 86 % of buyers/sellers would use their agent again and recommend their agent to others. Treating past clients to a cup of Joe may go a long way with re-establishing your connection and reminding them that you are their go-to agent. Ask them to download your app and to share it with anyone they know who may be buying or selling a home.
- Share your app at your Open Houses like your digital business card Why? Open Houses are a unique opportunity to grow your business, you are marketing yourself as much as the property. Frank Lynch of ACB Real Estate in Southern California and his 300 agents have recently encountered clients asking at open houses “Can I get your mobile app?” He explains, “More and more people are expecting you to have an app. They like being able to easily hit a button and contact you, and the agent doesn’t lose them as a lead.”