5 strategies to attract (and keep) top agents – for growth and profitability
It’s February and everyone is looking for their perfect match. The same goes for real estate agents and brokerages searching for compatibility that lasts.
Today’s agents want passion in their office culture, effective marketing resources, ongoing training and the right tech to boost their productivity when looking for that one firm.
If you are losing top agents (and revenue) to other firms, implement these techniques to take back control.
5 strategies to attract (and retain) top agents, that work:
Prioritize Coaching
– Munif Ali, President/CEO, Pacific Playa Realty
“We’ve had agents with no sales experience close 39/40 transactions in their first year”
“When we went independant we made it our priority to take the individual agents and make them the most successful agents possible. We prioritized coaching and accountability—every agent that signs on gets 100% free coaching daily. “
“Proper training makes the difference between someone who is a top producer and someone who is doing this as a hobby.”
Implement tech agents can’t get anywhere else
– Sara Richardson, CEO of Tru Realty
“To adapt my business model to create stickiness to keep the agents from leaving, I supply tech they can’t get anywhere else.”
Looking to retain top agents and increase revenue? Set up a LIVE demo here.
Get custom tech to attract superior talent
– Justin Ray, Broker/Owner – Elite Realty Experts
“By offering the Smarter Agent app, our brokerage gets leverage over other firms for superior talent. “My agents love that when clients log into their Elite Realty app their picture and contact info is the first thing they see and that their prospects can only contact them and not another agent.”
Create a community-based culture
– Susan Fixsen, founder/affiliate broker – Pacific Oak Real Estate
“Our company is community based. We participate in everything: rotary clubs, downtown associations, contribute to community events. We are very visible. People see us out there and therefore want to be a part of that.” Be VISIBLE in your community.
Provide modern marketing tools
– Lina Lopes, Broker – Lina Lopes Team, Douglas Elliman
“If you say to millenials, we have an app, they say, ‘We are in!’ It’s the perfect value add at first time home buyer seminars. You are already giving them a tool they can use to their advantage instead of just saying, ‘Hey, can I have your personal information? And you now have a way to interact and communicate with them on the go.”
Know your WHY
– Chris Trapani, founder and CEO of Sereno Group Real Estate
“If you know your WHY and your passion everything else will follow. Amplify that passion to your community and people will feel it and trust you with one of the largest purchases of their lives.”