Real Estate Re-Enters the Super Bowl Ad Mix, led By CENTURY 21
Coincidentally, it’s been 21 years since any real estate brand has been part of the coveted Super Bowl Ad mix. Why is that a coincidence? Because powerhouse real estate brand and Smarter Agent White Label mobile real estate application partner, CENTURY 21, have thrown their hat in the ring to join in the most-watched day of television and a long-history of outrageous if not memorable commercials.
In a recent article on Forbes.com, Forbe’s Jennifer Sooney interviewed Bev Thorne, CENTURY 21 CMO, about the company’s dramatic reentrance to the television advertising game. In response to questions about the real estate company’s decision to buy the ads as well as their goals for the ad campaign, Bev Thorne stated (in summary):
“It was a terrific opportunity for us to not only speak to consumers but also energize the sales professionals that represent the CENTURY 21 brand. For us it was a great opportunity to share with the world our confidence with our real estate professionals, our confidence in the housing marketing and the dream of home ownership.
We’d like to see it pay off for the investment that we’ve made in terms of our agents and the preference that consumers will have for the brand. What we look at is our share of the market. We are absolutely looking to increase the engagement of Century 21 professionals in the transactions that take place. We’ll look like metrics like the online engagement with consumers, the number of additional conversations that take place.” Read the entire article here.
As Bev noted, the goal of “engagement of CENTURY 21 professionals” is a driving force behind their investment in a Super Bowl advertisement. That engagement will be further enhanced by the C21 Mobile real estate application, built and powered by Smarter Agent.
So, after the chips and wings are out and you’ve donned your favorite team’s jersey, download the C21 Mobile application and stay tuned for their Super Bowl commercial. See how the C21 mobile real estate application can help you with your home search this spring, or just to find our real estate values in your neighborhood, even when you’re on the go!