2012 LeadingRE Global Conference Review – Real Estate Apps Drive “Communication, Collaboration and Efficiency”

March 29, 2012

I just returned from a great 2012 LeadingRE Conference in Orlando and enjoyed establishing new, and re-connecting with past, client relationships. Attendance was up, the energy was high, and there were five messages that maintained a constant buzz:

1. ‘I see a light at the end of the tunnel. 2012 is looking up.’ was Pam O’Conner’s, President and CEO of LeadingRE, opening statement at the General Session. This uplifting message set the tone for the entire LeadingRE Conference.
2. Protect Your Brand
3. ’Lack of consumer confidence is the barrier to home ownership’ – keys to success and healing in the real estate industry are: ethics, accountability, sustainability and transparency
4. iPad App was chosen by Agents and Brokers as the #1 marketing tool of choice, out of Top 25, per the survey conducted by Imprev, Inc.
5. Mobile is the fastest growing marketing channel – Make Sure Your Business is Optimized for Mobile

We here at Smarter Agent could not agree more. We have seen an almost 50% growth in mobile search within the first 2 months of the year on our mobile platform. That is why we provide the complete mobile solution for the real estate industry that both protects and promotes your brand while taking your business mobile.

Smarter Agent provides you the ability to distribute your ‘service’ locally while also utilizing the App Stores as an additional, and key, distribution point. This gives the end consumer that instant information they are looking for, the ability to search ALL listings in the MLS, with all leads going back to YOU because it is your mobile app. Smarter Agent didn’t stop there. We anticipated the adoption of the iPad and tablet devices, and have included these tools in the mobile suite offerings.

Zane Burnett of Fillmore Real Estate said it perfectly, “Communication, collaboration and efficiency are the three things mobile apps help agents and brokers give to their clients.”

Here is what you get:

• Your name and logo on all apps
• Lead routing: All calls and emails go directly to your office
• All MLS listings with all leads going back to you regardless of who listed it
• QR code and unique text code for easy local distribution
• Administrative Dashboard to track usage
• Downloader web tool which enables you to deliver your app to your clients’ phone or tablet from your website
• It’s a great recruiting tool! Every agent can get their own personal app linked and branded to their brokerage’s app
• Sniffer code that re-routes mobile traffic to your app
• Be in all App Stores including iTunes, Android Marketplace and Blackberry App World
• App also available on HTML5/mobile web and iPad

LeadingRE is an elite global network of 550 premier real estate firms that sell nearly $225 billion annually. They do this by establishing and protecting their brand locally, while also focusing on what the end consumer wants and needs. A great salesperson provides knowledge, assistance and the latest in technology, and Smarter Agent is privileged to be partnered with so many LeadingRE Members.

~ Jennifer S. Levine, Director of Strategic Partnerships