Year: 2012

Mobile takes the Lead Ahead of Traditional Marketing

Businesses owners are always interested in being ahead of the curve when it comes to lead generation. In an increasingly mobile world, mobilemarketing continues to permeate just about every industry. In a recent report, it seems that mobile has finally outstripped its traditional marketing counterparts for personalization, immediacy and tracking. In a recent article from…

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More Marketers are using Mobile for their next Big Catch

High revenue companies, including some of the most well known real estate franchises in the country are looking to increase their ROI with bold new strategies in mobile marketing. Distinguished franchises such as CENTURY 21, ERA, and Sotheby’s International Realty have adopted programs that have embraced the mobile. To see for yourself, text any of…

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Taking the Mystery out of Marketing your Mobile App

You’ve undoubtedly heard of mobile apps on businesses. You understand the unprecedented capabilities mobile apps can have to drive leads. However, that’s where your “understanding” stops. How do you integrate your mobile app with your other marketing channels to garner real results without wasting marketing dollars? This is not a unique situation. According to a…

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D.L. Jones and Assoc. Real Estate + our Real Estate App = 24 Hour Sale

Check out this success story from our new partner, D.L. Jones and Associates Real Estate! As per Dennis Jones, Owner, Designated Broker, “As you know, our app has only been in the store for a few days. We placed a local advertisement on the back cover of a magazine but this morning, I received an…

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Want to be a well known real estate professional in your area? An app from Smarter Agent might be the solution.

Recently, one of our white label clients, Jim Bell from Beasley Real Estate in Washington, DC was on Fox DC news. He had the opportunity to talk about his company, the local D.C. market, and most importantly, about his new Beasley Real Estate mobile app from Smarter Agent. The feature was part of a segment…

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Journey to Marketing’s Next Frontier: Mobile

Consumers and businesses are always looking for the next big thing, especially when it comes to technology. Real estate brokers and agents are no different.  With a focus on mobile technology, Business2Community reports an estimated 100 million people in the US will own a smart phone by the end of 2012. That’s roughly one-third of…

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Check out the How To for DL Jones & Associates Real Estate Application, Powered by Smarter Agent

See the D.L. Jones and Associates Real Estate Application in action!

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Mobile is Becoming a Larger Slice of the Marketing Pie

Any successful marketing strategy must work with the latest technological trends, while still maintaining a great return on investment. This is particularly true for the real estate business, which has suffered greatly during the recession and beyond. But now that the housing market is showing signs of improving, it is more important than ever to…

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Two Questions that Matter to Real Estate Brands about Mobile Apps

If you take a look at any of our recent blog posts about the mobile landscape and mobile app statistics, you’ll see that brands are continuing to adopt mobile applications as marketing or engagement tools to drive targeted leads and increase sales. Here at Smarter Agent, we have made it our focus to offer our…

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Average App Downloads Up 28%. Agent and Brokers, Is your Brand Mobile?

According to recent statistics from Neilson, consumer mobile application downloads are up 28%, to 41 apps per consumer. In a recent article from TechCrunch, it’s clear that the popularity of mobile apps continues to rise, boosting app usage across the United States. When you marry these statistics about the rise of mobile app usage to…

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