Year: 2012

How to Make your Mobile App Really Benefit your Business

For big brands and small brands alike mobile web is a powerful new medium for achieving a number of marketing goals. The mobile space has the power to help you deepen relationships among current and potential clients by giving them an additional tool to connect with you, rather than them having to visit their PC…

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Inman Real Estate Connect, NYC – Are Agents and Broker Owners Ready to Connect with their customers via Mobile?

The first full day at Inman NYC was very interesting. Lots on fascinating discussion around technology, real estate tools and what real estate agents really use or don’t in their everyday business. One fact is clear, everyone I’ve spoken with so far seems to understand that real estate agents and industry pros alike need to use…

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Broker Owners: Be Informed When Using Aggregator Sites

After listening more to this aggregator debate I still need a few answers, and thanks Victor Lund at Wave and others that added insight. My general feeling is that franchisors and market leading broker-owners should not send listings to aggregator sites. But I do see the reasons mentioned that brokers that can’t market their own…

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What Did 2011 Mean for Mobile?

To be succinct, growth! Greg Stuart, Global Head of the Mobile Marketing Association shed some insight including these interesting stats which are affecting business as we know it: U.S. Adults spent more than 10% of their time on mobile. “There were 324 million handsets sold in 2011 alone. It was also the year in which…

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The Time for Mobile Marketing is NOW!

After an unprecedented year in mobile marketing growth, the most innovative mobile real estate companies continue to capitalize by providing innovative mobile MLS search solutions to the real estate industry. Whether you are staying local or moving across the country, branded mobile apps provide the new homebuyer with complete MLS information in the area where…

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Share your Mobile Real Estate App with your Friends this Year!

Want to get your mobile real estate app out there for 2012? Use the Share This App feature to hand deliver either your Branded App or your White Label app from Smarter Agent.  This can really add to your success all year long, but especially now.  There’s a good chance that you know someone who…

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Smarter Agent Top 20 Mobile Devices – November 2011

What mobile devices are hot and what devices are not is always an interesting question and something we here at Smarter Agent watch very closely. I thought it would be interesting to take a snapshot during the holiday season (HAPPY NEW YEAR!) with plans to revisit next month to see what “HOT” new devices are…

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Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business.

As we reflect on the end of the 2011, the big news in real estate was Brookfield’s acquisition of the Prudential real estate franchise  and relocation division stands out to me.     Brookfield paid $110-$135 million according to news reports.  Brookfield now franchises EVERY Prudential brokerage office, including about 50,000 agents that work for those…

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The Huntsville Area Association of Realtors and North Alabama Multiple Listing Service, MLS, Announces their Mobile Real Estate App, Powered by Smarter Agent

On December 7, 2011, The Huntsville Area Association of Realtors and North Alabama Multiple Listing Service announced the launch of their new public-facing Smarter Agent Free MLS Branded Mobile App.  The announcement highlighted the benefits of the MLS branded mobile app.  The “mobile app works on standard phones and smart phones across all mobile carriers. …

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Smarter Agent Number One in Inman’s Top 10 Free and Paid BlackBerry Real Estate Apps

FOR IMMEDIATE RELEASE Contact Person: Tracie Close, Online Marketing Manager Company Name: Smarter Agent, LLC Telephone Number: 856-614-5468 Fax Number: 972-215-0236 Email Address: tclose@smarteragent.com Web site address: http://www.smarteragent.com Camden, NJ. January 3, 2012 — As part of their Top 100 Must-Have Mobile Apps for Real Estate, Inman News rates the Smarter Agent Real Estate Mobile…

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